Styled in Tennessee orange and white, our gameday dresses are meant to keep up and stay comfy through a full day on Rocky Top. Make the walk to Neyland Stadium and cheer on the Vols in a dress that looks and feels good the whole time. These pieces fly off the rack during home football games, so grab the one you love before it sells out.
Each dress pairs easily with what is already in your closet, or add stylish shoes, jewelry, or accessories to pull the whole outfit together. Ready to see them all? Browse the full collection.
Game day in Knoxville is a Tennessee tradition, and Josie's has dressed this town for years. Showing your team spirit through a fabulous gameday outfit is part of the fun, so our collection sticks to true big orange that every Vol knows. Wear your Tennessee orange loud and proud across the student section, down Volunteer Boulevard, and into the stadium with Josie’s gameday dresses collection.
Our game day mini dresses keep it short, flirty, and easy to move in when the student section is on its feet for the whole game. Pick one in Tennessee orange so you can represent all day, then add sneakers for the walk to Neyland Stadium.
Want extra coverage? Gameday midi dresses give you that same Volunteer spirit with a longer cut that suits cooler stadium afternoons. They photograph well on Volunteer Boulevard and stay comfy through kickoff and the final whistle.
Our gameday two-piece sets hand you a matching top and bottom that looks intentional without the extra effort. Mix the pieces with the rest of your closet so one gameday outfit turns into several looks across the season.
Josie's is a Powell, Tennessee boutique run by real Vols fans. We pour that school spirit into a lineup of Tennessee Volunteers gear that keeps up with campus trends, alongside other brand names like Free People, Spanx, and Hype and Vice. Carrying on Tennessee tradition matters here, so you will find Tennessee orange jerseys and fresh Vols gear dropping all fall, plus our everyday styles like dresses, graphic tees, and athleisure for when football season winds down. Orders over $100 ship free, and our team is easy to reach on the contact page.
Yes, but plan ahead! Orders take 3 to 5 business days to process, then 2 to 8 days to ship via UPS or USPS (orders over $100 ship free!). If a specific home game is close, order early so your dress reaches campus in time for kickoff. Full details live on our shipping page.
Yes. Every bag in our stadium-approved bags collection is sized for the clear bag policy that Neyland Stadium and other SEC venues follow, which caps bags at about 12 by 6 by 12 inches. Policies can change each season, so double-check the current stadium rules before the game.
No worries. Start a return or exchange through our contact page or by emailing customerservice@josiesboutique.com with your order number, and the team will walk you through the next steps. Hold onto unworn items with their tags so your return goes through smoothly.
Late-season games on Rocky Top can turn chilly, so layer a gameday sweater or some gameday outerwear over your dress and keep the orange and white going strong. A denim jacket or pullover also works for early kickoffs that warm up by halftime.
We do. Our Gameday Youth collection brings the same Vols orange and white to smaller sizes, so the youngest fan in your group can match the rest of the crew on game day.
